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rakiboulremon
Feb 15, 2022
In General Discussions
If you want your e-commerce platform to cut through the noise, look no further than personalized emails. Find out how email list segmentation can give you an edge. With internet access and penetration increasing with each passing day, the number of digital buyers continues to register a steady and rather meteoric rise. The direct benefactors of this trend? The e-commerce industry. In 2020 alone, over 2 billion people purchased goods and services online, with online retail sales totaling a whopping US$4.2 trillion worldwide. Today, a growing number of e-commerce buyers also means an ever-growing number of e-commerce businesses. And that may not be exciting news for all players involved. Because in this scenario, they can no longer rely on their services and products to retain customers. They also need to improve their branding and communications to grab the public's attention. When it comes to capturing the imagination of your subscribers, nothing works quite as effectively as sending personalized emails. The best way to go about it? Mailing list segmentation, of course. From increasing the relevance of your emails to increasing your ROI, If you haven't implemented segmentation for your e-commerce E-Commerce Photo Editing Service business yet, then now is a good day to start. In this article, we give you a definitive primer on email list segmentation, talking about the various practices and tools that e-commerce businesses can use to get the most out of this powerful technique. Ready to start this journey? Hang on! Ways to Boost Sales Using Email List Segmentation Demography If you're new to mailing list segmentation, there's no better place to start segmenting than by using demographics. When you use demographic data to segment your subscribers, you empower yourself to cater to the varied interests of your customers which can be observed through different parameters such as gender, location, marital status, age, income and ethnic origin. Essentially, segmentation based on demographics provides you with very precise and nuanced buyer personas. It gives you the information and information needed to form different cohorts of buyers and send them targeted messages accordingly. For example, if you have two stores located in two different cities, you wouldn't want to send updates from both stores to all of your subscribers. Instead, you should segment your customers based on their location and send them store updates from their respective cities. Likewise, if you have separate men's and women's clothing sections, sending an email about a new launch in the men's section to your female customers won't help. Here, gender-based segmentation will keep you from blushing. Simply put, the use cases for demographics-based segmentation are manifold. However, the main takeaway from each of them is that they allow you to divide your audience on very specific parameters and serve the unique interests of each resulting segment without skipping a beat.
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rakiboulremon
Feb 15, 2022
In General Discussions
Show how good and appreciated your products are through people's experience. It is one of the most effective elements to convince a user to buy. That's why including reviews in your emails is a great strategy for increasing conversions. Have you ever heard of social proof? It is the psychological mechanism that instinctively leads to seek confirmation of an action in the choices of others. Among the cognitive biases, it is one of the best known and most exploited by companies in their marketing strategies. How does this psychological mechanism play out when it comes to email marketing? Simple — with reviews. Reviews are one of the most powerful weapons to convince the potential customer Image Masking Service to complete a purchase. Nothing is more effective than a series of positive testimonials from other users about the validity and convenience of a product. Upvotes and comments from other consumers directly in the pitch emails will strongly encourage the recipient to click on the CTA and complete the conversion. So what are you waiting for? Read all our tips for improving your emails with reviews and get inspired by some practical examples we have selected for you. Notice Types Product Reviews Left by Internet users to comment on the quality and reliability of a tried purchase, these are the opinions par excellence. These reviews refer to what your business sells, not your brand value. Even if they don't speak directly to your brand, they directly affect the public's trust in you, hence your sales.
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rakiboulremon
Feb 15, 2022
In General Discussions
In terms of segmentation , let's start from the beginning, that is to say the concept of the mailing list that has accompanied Email Marketing since its inception. We all know what a mailing list entails. It is essentially a collection of email addresses that, with the user's consent, receive messages from a sender, in our case, a company. Generally speaking, mailing lists are still indistinct sets of addresses where a company sends the same email. Such a notion can be considered obsolete and outdated . Today, a mailing list is a complex body composed of subsets and segments . These are created by companies to diversify the mailings and, therefore, transmit campaigns that correspond to the characteristics, interests and needs of each recipient. Conducting segmented email marketing involves segmentation . Concretely, segmentation breaks down the contact base into subsets across a range of activities and according Image Masking Service to a number of common characteristics, namely behaviors , profiles and interests . Here, we'll walk you through this process to reveal the mindsets , tools , and activities to develop your business' segmentation strategy. Data organization Everyone is talking about data these days. Yet when the rubber hits the road , a feeling of disorientation almost always prevails. Where to start? Let's sort it out: there are four phases or steps to streamlining and collecting data. 1. Cartography Before dividing the recipients into segments, one must analyze the available data, i.e. understand what has been collected, the quantity, quality and type of this information , as well as whether the data is up to date. or obsolete. Only by understanding the value of the actual database can one assess the right type of segmentation and what data should be collected. 2. Strategy Once everything is in order, we can move on to strategy. It is a question of identifying the profiles of the customers to be targeted, that is to say the models of recipients which lead to segmentation. Defining a strategy will help us understand what data and information is needed , and if it is enough or if we need more. 3. Collection Once we know what type of information is most important to each brand, we need to figure out the best strategy for asking for it . Enter here in the field of profiling, that is to say the creation of the profile of the recipient. A metaphor can help: the typology of people interested in the brand is the “model” while the data collected for each of them is the “clothes”. The following elements are necessary to collect data and information about the recipients: Creativity and sensitivity to obtain information from the user Tools and features : the landing page, the preference center and the main magnet are fundamental allies 4. Integration The integration and synchronization of different information dissemination systems is essential to data collection. It is obvious. APIs and connectors can establish an environment where different systems, whether it's GoogleAnalytics or an e-commerce platform, can easily share data.
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rakiboulremon
Feb 15, 2022
In General Discussions
Email size, images, doubts about the background and benefits of the welcome email: these practical tips prevent your campaigns from ending up in spam. Deliverability is a complex problem that is difficult to access without a solid experience. It 's easy to get lost among technical computer skills and knowledge about gamers. Yet even the uninitiated can figure out some actions to put into practice right away. These are very useful to improve the deliverability rate of shipments. Today, we'll cover advice, mythbusters, and actionable advice. Some advice Email size Analyzes have been carried out on the ideal size of emails so as not to affect the delivery rate. However, the results are not so consistent . Here are some studies: V12 states that the total size of emails should not exceed 50-70 KB . Responsys, on the other hand, is more "forgiving" and recommends not exceeding 125 KB . Perhaps the most reliable study was conducted by Email on Acid. They created a series of 15-650KB HTML emails, testing them against 23 common spam filters. It turned out that emails between 15 and 100 KB get the green light . Delivery problems E-Commerce Photo Editing Service occur when the email exceeds 100 KB. What is even more interesting is when this threshold is exceeded. Whether the email is 100 KB or 600 KB , the number of spam filters triggered remains the same. In fact, seven spam filters blocked a 110 KB email as well as a 650 KB one. Let's name names, as they say: Here's a verdict, which means it's worth pointing out that the 100KB threshold is a must to not lose contacts. Increase revenue with deliverability Image size Someone might argue, "Whatever the size of the image, what's important is that my email doesn't exceed that 100KB." It is not that simple. Several reports pointed out that images of +20KB are tagged as spam, while those below 50KB safely reach the inbox.
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