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mdhabibulislamseo1
Apr 02, 2022
In General Discussions
The average conversion rate of an e-commerce store is 2.12%. For every 100 visitors you receive, approximately 98 of them leave without making a purchase. And that's if you're average. If you industry leads are below average or in another industry, you could even lose up to 99 out of 100 visitors. If you've already invested heavily in generating paid or organic traffic, you want to maximize your return on investment (roi) by closing more of those visitors. This is where split testing comes in. It's when you create a new version of a page on your site, an email, or an ad (a version you think might convert better) and the industry leads test with real visitors. This guide will explain exactly what split testing is, cover its benefits, and show you how to do it yourself. What is a split test? Split testing involves setting up a controlled experiment with two variations of a product, landing page, or other element and using the result to decide which version to use in the future. This is a common strategy used in digital marketing and product research, but it can help you make informed decisions in all areas of your business. A "Variation" means an almost identical version of the industry leads page with a few (or even just one) key differences. For example, you can change the title or featured image in the variation. Split testing involves making small, isolated changes to see what really makes a difference in driving more sales or traffic.
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