Apr 25, 2022
In General Discussions
Want to know how to add IndexNow to your WordPress site? Ask any SEO professional what the most important element of SEO is, and most will probably say it’s getting content indexed. Thankfully, search engines are advancing in technology, helping to ensure Cork Gents Bicycle shop faster indexing of content. This, of course, also means quicker SEO wins for publishers. That’s all thanks to the IndexNow protocol. What is IndexNow? Search engines have two primary functions: Crawling: Discovering content on your website. Indexing: Storing crawled URLs into a database for faster retrieval. Ranking: Serving content to users by rating the best-fit content for a query. It can take search engines anything from a couple of hours to months to crawl and index content on your website. Of course, this means your SEO efforts only start getting results after indexing. This is where IndexNow comes into play. IndexNow is a protocol developed by Bing (in conjunction with Yandex) that automatically pings search engines when you update pages on your website. Every other search engine utilizing the IndexNow protocol is alerted to the changes when this happens. As a result, your content is indexed faster. Traditionally, search engines discover new content and updates via XML sitemaps. However, you have to wait for search engines to visit your site for that to happen. The problem is that you can never know when they’ll do that as they visit websites randomly. When search engine spiders visit your sitemap, they follow every single link featured on the sitemap. They also attempt to visit every link on each page of your website. The two biggest problems with this are: You have no control over when search engines crawl and index your site. As can be expected, this is a resource-intensive process for search engines. Thus the length of time it takes to index a post. IndexNow was designed to solve these problems as it gives you a level of control concerning when search engines crawl new and updated content. It also reduces the resources needed as search engines only crawl URLs with new or updated content. They don’t have to discover new content by exploring all links on your site.