Great Jones specializes in home products such as kitchen appliances and inventory. Their Salt & Pepper product launch campaign relies on simplicity and eye-catching animation. A very simple email consists of a dancing animation that alternates between white and black jars – “salt” and “pepper” – a precise statement of the arrival of a new product and a “Buy now” CTA. The Great Jones email campaign sells a product and takes into account the short attention span of users. It makes their email surprisingly concise and direct. Because the campaign is all about the product, the item in question has nothing to compete with.
1.3 Frame.io Another exercise in simplicity and direct marketing, the Frame.io email campaign concerns a product launch during a conference. Users are invited to reserve their place by a simple CTA. A solid black background serves as the backdrop for a ring of neon blue circles that underscores the Final Cut Pro X Creative Summit invitation message. email design inspiration: product promo email campaign examples - Frame.io [Source: ReallyGoodEmails] Click here to see the full newsletter 2. Examples of Email Upsell Campaigns When their customer buys a product, companies usually send email upsell campaigns that direct the buyer's attention to more products that they might like and buy. These are usually the items that are related in some way to what they have already purchased.