Interestingly, unlike the traditional thinking of "you should go to big cities to fight when you are young", they no longer flock to first-tier big cities in a stylized way. Objective factors such as high expenses and competition have become the burden of large cities. Abandoning big cities and going to small cities has become a more choice for the post-95s generation. By observing the Distribution Map of the Number of Newly Registered Enterprises in Various Provinces in China in 2018, we found that non-provincial capital cities are showing great entrepreneurial potential. Among them, Chengdu, Xi'an, Qingdao, Quanzhou and other central and southeastern coastal cities have shown great activity. It can also be seen from the "2019 Fresh Graduate Job Search Trend Report" released by Boss Zhipin that 37.5% of fresh graduates choose to develop in new first-tier cities, while the attractiveness of first-tier cities has dropped to 22.3% for the first time, which is only higher than that of second-tier cities. of 21.9% was 0.4 percentage points higher.
With the development of the pan-Internet industry, the regional information gap is weakening, and entrepreneurs born after 1995 in small cities can also obtain a wealth of information, materials and other resources that were once concentrated in big cities, even because the cost of starting a business is much lower than that in big cities. The entrepreneurial vitality displayed by the third-tier waist cities is far stronger than that of the big cities. But starting a business is never easy, even in small cities. Many big city rules don't work in small places. The contradictions of entrepreneurship in small cities mainly focus on "people". Compared with big cities, small cities have the advantage of being friendly and acquainted, but in the face of interests, "acquaintances" are often the most prone to problems. Entrepreneurs in small cities are more likely to fall into difficulties because of "human feelings".