A few days ago, I read Mr. Zhang Liang's related articles on building a membership system, and made a review of my company's membership system. Today, I talked about the "membership system" and "gold coin (points) system" that many companies want to do. In fact, it is more of a reflection on the membership system that I have experienced. Zhang Liang's article is divided into 4 parts. Membership whatsapp database system framework definition; User data whatsapp database cleaning and stratification; Sorting and importing equity resources; On-line trial operation, and make corresponding adjustments and optimizations according to the data; Membership System Self-Reflection Membership System Framework Definition Framework Definition
Teacher Zhang pointed out the following three aspects: 1. Define the purpose and goals behind the implementation of the membership system The essence of whatsapp database membership is differentiated marketing for users. Through this differentiated marketing, the following four purposes can be achieved: Improve user retention; enhance user value; Define the audience for the membership system The audience of the whatsapp database membership system can be some users or all users. The membership design of some users, such as: Sam's Supermarket, coasto, and Jing Plus, can only be consumed by purchasing a membership.
The membership design of all users is such as: Ali's naughty value members, and classic QQ-level members. 3. The closed-loop journey of designing the membership system whatsapp database The membership system is not an isolated set of systems, how to make users recognize the existence of the system, experience or feel the value that the system brings to users. How the system gives feedback, how the feedback reaches users, whatsapp database continuously accumulates positive incentives, and encourages users to move forward to a higher level, this is a closed-loop journey.