The main ingredients and side dishes are all cut up, and I buy them back and fry them with oil and salt. It's just that people at that time felt that way. The food is not fresh - at least that's what my mom thinks." In fact, the so-called "semi-finished dishes" basically means that the raw materials (meat and poultry dishes, etc.) required for a dish have been processed, and you can make them directly. It is neither a "new species" nor has it never attracted capital attention. About a few years ago, I myself was an in-depth user of the fresh and semi-finished dish brand "Sanke 321cooking" under Xia Kitchen. At that time, semi-finished dishes were still a new thing. With its blessing, those dishes can be prepared in 10 minutes The old duck soup and sweet and sour pork ribs can also instantly gain a high praise of "You can cook!" in the circle of friends.
That was also one of my few “cooking” experiences before the pandemic. Because the good times did not last long, at the end of 2018, "Three Minutes 321cooking" issued an announcement, announcing that it would stop business, and wrote "the pit of fresh and semi-finished products, it is difficult to describe in a word, it is impossible to express it" in the farewell letter. . Why is this happening? At that time, the industry generally believed that distribution and preservation were the two core pain points restricting the development of semi-finished vegetables. Users wanted to be fast and fresh, but at that time, many semi-finished dishes were delivered the next day.
For users, it was better to buy fresh products and make them by themselves, or simply order takeout. In the blink of an eye, a few years later, the nirvana of fresh and semi-finished products started with a helpless catering brand. At the beginning of March, Haidilao launched the semi-finished product business "Rice", which includes 12 home-cooked dishes such as Kung Pao shrimp balls, fish-flavored pork shreds, Mapo tofu, and 4 delicious soups. More catering companies distribute semi-finished dishes through other platforms, and some small catering companies sell them at the door of the store.