You know your brand better than anyone—your origins, your vision, your goals, your company culture. But when it comes time to convey your brand qualities to a designer, you might find that words fail you. Unfortunately, while designers possess many talents, psychic ability isn’t usually one of them. So how can you accurately communicate your brand? Try a mood board! What is a mood board and why do I need one? – Law firm special database mood board Mood board for a law firm brand. Via Hoot Design Company. A mood board is like a collage containing a variety of images, text, and other objects that define your brand and communicate your brand identity.
It can even work as a guide in developing a business project, such as a website. Whether you’re just launching your business or rethinking your existing brand, a mood board is a valuable tool, for: Inspiration. If you’re still in the process of working out your brand identity, a mood board will help bring things into focus, like company attributes, vision, identity, and the emotions you want your brand to convey. Affirmation. If you’re already sure of who you are, a mood board will affirm and support your brand identity. It will also help you translate concepts like culture and values into tangible things, like design. Guidance. A mood board that accurately reflects your brand can act as a guide to keep you focused on your brand identity when creating your logo, business cards, website, or other marketing materials.
Communication. A mood board ensures that your designer, company principals and stakeholders understands your brand and your vision right from the start. Digital or physical? – The process of creating your mood board doesn’t have to be complicated. Whether you choose to pull images from the Internet and assemble them online, or grab some foam board, Elmer’s glue, and a stack of magazines is completely up to you. Digital mood board Performing an online image search and compiling a digital mood board is easier than ever with the availability of some special database pretty cool online sites: pinterest mood board Pinterest: Pinterest is a popular online service that allows you to pull images from “pinboards” that have been curated by others.