Show how good and appreciated your products are through people's experience. It is one of the most effective elements to convince a user to buy. That's why including reviews in your emails is a great strategy for increasing conversions. Have you ever heard of social proof? It is the psychological mechanism that instinctively leads to seek confirmation of an action in the choices of others. Among the cognitive biases, it is one of the best known and most exploited by companies in their marketing strategies. How does this psychological mechanism play out when it comes to email marketing? Simple — with reviews. Reviews are one of the most powerful weapons to convince the potential customer to complete a purchase. Nothing is more effective than a series of positive testimonials from other users about the validity and convenience of a product. Upvotes and comments from other consumers directly in the pitch emails will strongly encourage the recipient to click on the CTA and complete the conversion. So what are you waiting for? Read all our tips for improving your emails with reviews and get inspired by some practical examples we have selected for you. Notice Types Product Reviews Left by Internet users to comment on the quality and reliability of a tried purchase, these are the opinions par excellence. These reviews refer to what your business sells, not your brand value. Even if they don't speak directly to your brand, they directly affect the public's trust in you, hence your sales.