Want to know how to add IndexNow to your WordPress site?
Ask any SEO professional what the most important element of SEO is, and most will probably say it’s getting content indexed.
Thankfully, search engines are advancing in technology, helping to ensure faster indexing of content. This, of course, also means quicker SEO wins for publishers.
That’s all thanks to the IndexNow protocol.
What is IndexNow?
Search engines have two primary functions:
Crawling: Discovering content on your website.
Indexing: Storing crawled URLs into a database for faster retrieval.
Ranking: Serving content to users by rating the best-fit content for a query.
It can take search engines anything from a couple of hours to months to crawl and index content on your website. Of course, this means your SEO efforts only start getting results after indexing.
This is where IndexNow comes into play.
IndexNow is a protocol developed by Bing (in conjunction with Yandex) that automatically pings search engines when you update pages on your website. Every other search engine utilizing the IndexNow protocol is alerted to the changes when this happens. As a result, your content is indexed faster.