of which can be catastrophic. "the minimum cost of a data breach is $10 million, and in many cases it can be much higher." While fines of this magnitude are typically imposed on large companies like national retailers, the consequences of a violation can be proportionately devastating for smaller businesses. However, the overall reputational impact is just as significant as the financial cost of these incidents.
Many consumers have become skeptical about companies' ability or effective protection of their data. The recent high-profile hacks of celebrity photos on Apple's iCloud are just one example. Protecting your customers' data is now essential to building brand trust, and will only become more important. In 2015, a successful safety reputation will become a brand asset. Conclusion Just as technology capabilities and offerings are changing rapidly, so too is technology marketing.
But that parallel is one of the reasons it's so important for technology services companies to stay on the cutting edge of technology – your marketing motto directly reflects on your services motto. For your 2015 planning, focus your marketing efforts on educating your target audience, mastering social media, and messaging that conveys your relevance. If you can achieve all of this, your business will be able to hone its competitive edge and continue to grow. To find out how real-world tech companies are using online marketing techniques today, check out our research report on online marketing for tech companies.