If you want your e-commerce platform to cut through the noise, look no further than personalized emails. Find out how email list segmentation can give you an edge. With internet access and penetration increasing with each passing day, the number of digital buyers continues to register a steady and rather meteoric rise. The direct benefactors of this trend? The e-commerce industry. In 2020 alone, over 2 billion people purchased goods and services online, with online retail sales totaling a whopping US$4.2 trillion worldwide. Today, a growing number of e-commerce buyers also means an ever-growing number of e-commerce businesses. And that may not be exciting news for all players involved. Because in this scenario, they can no longer rely on their services and products to retain customers.
They also need to improve their branding and communications to grab the public's attention. When it comes to capturing the imagination of your subscribers, nothing works quite as effectively as sending personalized emails. The best way to go about it? Mailing list segmentation, of course. From increasing the relevance of your emails to increasing your ROI, If you haven't implemented segmentation for your e-commerce business yet, then now is a good day to start. In this article, we give you a definitive primer on email list segmentation, talking about the various practices and tools that e-commerce businesses can use to get the most out of this powerful technique. Ready to start this journey? Hang on! Ways to Boost Sales Using Email List Segmentation Demography If you're new to mailing list segmentation, there's no better place to start segmenting than by using demographics. When you use demographic data to segment your subscribers, you empower yourself to cater to the varied interests of your customers which can be observed through different parameters such as gender, location, marital status, age, income and ethnic origin.
Essentially, segmentation based on demographics provides you with very precise and nuanced buyer personas. It gives you the information and information needed to form different cohorts of buyers and send them targeted messages accordingly. For example, if you have two stores located in two different cities, you wouldn't want to send updates from both stores to all of your subscribers. Instead, you should segment your customers based on their location and send them store updates from their respective cities. Likewise, if you have separate men's and women's clothing sections, sending an email about a new launch in the men's section to your female customers won't help. Here, gender-based segmentation will keep you from blushing. Simply put, the use cases for demographics-based segmentation are manifold. However, the main takeaway from each of them is that they allow you to divide your audience on very specific parameters and serve the unique interests of each resulting segment without skipping a beat.