It is early in the morning. You walk through the door of your dental office, as prepared as you can be for the day ahead. There's a nagging part of your brain that can't stop thinking about your practice's declining revenue. You promise yourself, your employees, your practice to do outreach for potential new patients today. If you don't contact the dental probes, no one will. And that's the only way out of flowing income. Between surgeries, cavity filling, and graphs consuming your day, you finally get some respite and look at the clock to call some contacts, but it's almost 6 p.m. Looking at the rest of the week, your days are the same. Completely packed. The expectation in the dental industry is to do outreach over the phone to win new clients. But the irony is that there aren't enough hours in the day to do that AND to run a dental practice. However, there is a way to break this cycle. What is the answer to doing less outreach?
Inbound marketing, a methodology that systematically uses different content formats to educate and build trusting relationships with potential and existing customers on the Internet. This form of marketing is scalable, requires far less manual effort for business owners, and allows readers to make decisions for themselves. Inbound Marketing Methodology (Source) What does inbound marketing for a dental practice look like? Reach new customers online and build relationships with them through content. Let your marketing do more work for your business, so you have more time to focus on what you do best: fixing smiles. 1. Attract: Grab the attention of dental prospects through researchThe essential first step to making the inbound marketing machine work is to attract dental prospects as they search for dental solutions, rather than relying on a cold-blooded approach. Save time acquiring warm dental leads with optimized organic and paid search content.
Target service keywords with paid search ads Without keywords in your pay-per-click (PPC) ads, your audience won't know whether or not your services are relevant to their search. Keywords in ads help set the context for your prospects. As a baseline, you should maintain a list of keywords that you target via paid search ads that include the services you offer, the locations you operate, and any other brand or dentist name keywords. A spreadsheet can work to maintain this list. Here are some dental keyword ideas to get you started. A necessary sidekick to this foundational list of keywords is keyword match types and negative keywords. Keyword match types are a way to have more control over which Google searches will show your ad, and negative keywords are the reverse: which searches won't show your ad. Organizing a list of keyword matches (and a list of negative keywords) to include (and exclude) in Google Ads will limit your bid settings to only the prospects best suited for your services. Dental search result example For example, if you target the keyword “dentist near me” but don't exclude terms like “worst” or “free” or “cheapest,” you'll be spending your expensive PPC dollars on bad leads. To find the keywords you want to match, the keyword research tools to use (if you're not already using them) are SEMrush, Ahrefs, and Moz. To find themes and keyword phrases from your conversations with patients, CallRail's Call Highlights uses AI to surface these trends from call recordings.