The slowdown in the overall growth of the Internet market, the continuous occupation of user fragmentation time, and the transformation of the economic structure at the macro level mean that this mobile Internet wave that has swept across China since about 14 years ago, like the Chinese economy, has entered a " new normal". One of the characteristics is that the user circle is bowing to commercial realization. Cash flow and increment have become the requirements of the business form at the same time. The outside world is extremely eager to find new incremental markets and start to operate their own circle culture.
In the past few years, social SNS is no longer in full swing, and Tencent and NetEase are no longer sweeping the world. Throughout 2018, it seems more and more difficult to keep product applications on mobile phones. The App Store list has changed hands several times in just three months. Pan-social products such as WeChat and Weibo continue to divide up users' attention span... Strategic innovation is more and more like a luxury, and time is so expensive that no one dares to mention it. With the emergence of a wave of product forms, we must look forward to the establishment of the next wave of new user circles and new incremental channels, giving the market new opportunities.
For example: funny headlines. In the two years since its birth, Qutoutiao has become a special case worthy of study. At a time when the growth of the mobile Internet is limited, to explore the reasons for the growth of Qutoutiao may be to unlock the secret of the rules of the next Internet wave. According to its third-quarter financial report, as of September 2018, the average daily activity of the Qutoutiao app exceeded 21.3 million, a year-on-year increase of 229%.