For people born before the 90s, or those in their 30s, it was a challenge to put down the books and start consuming content faster online. And that because not everyone knew the infinite possibilities of the Internet.
And that transition happened gradually and, mainly, naturally. Before social networks , as we know them today, photologs, messaging software, webcam video calls ... All that until YouTube .
You will be thinking: But what does that have to do with anything? And he answered: EVERYTHING. I'll explain. What happens is that after the popularization of YouTube and social networks like Facebook , Instagram and Twitter and the creation of more functional smartphones, Digital Marketing has gained strength . Especially through videos uploaded on those social networks.
So that you know the dimension of the information and its scope, Facebook has around 1.13 billion active users daily. (Statista, 2016) and of those, 76% use their feed to find relevant content (HubSpot, 2016).