Invasive ads became a source of annoyance for users. Nothing more annoying than finding a pop-up out of context at the beginning of a page you've accessed. For this reason, two marketing methods have become recurrent: Inbound marketing , aimed at capturing potential users, and native ads .
Through native ads it is possible to offer a product in a less invasive way . This is possible because this type of advertisement is mixed with the virtual environment so that the user does not detect it as advertising, instant content, recommended content, etc. Therefore, avoid invasive marketing strategies and invest in native ads.
3. Micro-moments
Micro-moments are an infinity of moments in our daily lives that stimulate the use of our smartphones. These micro-moments are made up of searches on our smartphones from "rent a car" to "hours of operation of pizzeria X".
According to Google , these micro-moments make it possible to assess the needs that users expect brands to satisfy with relevant information. The challenge for those who have a business and those who work with digital marketing will be to anticipate the micro-moment and offer the user the correct information at the precise time he needs.